DoubleVerify and Attain’s Joint Solution Empowered Jack in the Box to Bridge the Gap Between Impression-Level Attention Measurement and Real-Time Sales Outcomes

Jack in the Box leveraged DV’s joint solution between DV Authentic Attention® and Attain to bridge the gap between attention measurement and real-time sales outcomes. After discovering a strong correlation between average engagement index and conversion rate, they were able to drive a 13% conversion rate, leading to more purchases. 

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