Colgate-Palmolive Leveraged AI-Powered Pre-Bid Controls, Layered with Post-Bid Measurement to Optimise Video Campaign Effectiveness

Discover how Colgate-Palmolive safeguarded its brand reputation while maximising the effectiveness of its digital campaigns. 

Colgate-Palmolive’s main goal was to minimise brand suitability issues in video campaigns. To achieve this, they collaborated with Wavemaker and DV to implement AI-driven pre-bid controls, complemented by post-bid measurement.

Download the full case study to find out how the global consumer products company drove ROAS and achieved significant business growth.