2025 DV Global Insights: AI, Automation and the Future of Digital Advertising

AI shows no signs of slowing down. The data says it all: 42% of marketers already leverage third-party AI or automated bidding solutions, with another 49% planning to use them. This growth indicates that marketers recognize the value AI tools bring to speeding up everyday operations, improving budget efficiency and enhancing campaign performance.

However, the integration of AI comes with a revision of the digital advertising rules as we know them — and that’s exactly what we explore in 2025 DV Global Insights: AI, Automation and the Future of Digital Advertising.

In this report, you’ll discover:

• What our data shows marketers are prioritizing in the age of AI.
• Trends in AI usage across digital campaigns, including the anticipated efficiencies it will bring and the emerging challenges marketers must confront.
• How marketers can take action to leverage AI to enhance ROI and streamline their operations, helping them remain competitive in an increasingly AI-driven landscape.

Get the full report now.