DV Helps Global CPG Brand Improve Media Quality and Operational Efficiencies

A global CPG brand made it their mission to increase market accountability and operational responsibility worldwide by establishing a global verification baseline. This initiative was spearheaded by their agency’s center of excellence (COE), which was responsible for ensuring consistent global standards for digital media to help drive market adoption and higher media quality. Download our case study to learn how DV unlocked operational efficiencies and increased media quality and performance for the brand.