Paying Attention to Your Ad Campaigns
Today’s media landscape, offers more content than ever before. Capturing consumers’ attention is critical to advertising success. But how can you be sure consumers are paying attention to your ads? At this year’s Admanagerforum Demand, we’ll present how marketers can harness the power of attention measurement to boost the performance of their advertising campaigns.
Michael Fuhrmann, RVP DACH & CEE at DoubleVerify
Reach out to Events@DoubleVerify.com to connect with us.