aliciacheung

Recent Posts from aliciacheung

You’re Ready for a Multi-Touch Attribution Solution. Should You Build or Buy?

You’re Ready for a Multi-Touch Attribution Solution. Should You Build or Buy?

Jul 02, 2026

Streaming TV Doesn't Need Linear Reporting. It Needs Streaming Intelligence.

Streaming TV Doesn't Need Linear Reporting. It Needs Streaming Intelligence.

Jul 01, 2026

DV Highlights: Cannes Lions 2026

DV Highlights: Cannes Lions 2026

Jun 30, 2026

Fraud Alert! AI Slop “Dream Girls” Are an Advertiser’s Nightmare

Fraud Alert! AI Slop “Dream Girls” Are an Advertiser’s Nightmare

Jun 30, 2026

The View From HQ, Episode 2: Alex Valle

The View From HQ, Episode 2: Alex Valle

Artificial Intelligence (AI)

Jun 17, 2026

India’s CTV Moment Has Arrived. Now the Hard Work Begins

India’s CTV Moment Has Arrived. Now the Hard Work Begins

Jun 15, 2026

Verified Growth: From Intern to Impact

Verified Growth: From Intern to Impact

Jun 09, 2026

We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.

We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.

May 27, 2026

The View From HQ, Episode 1: Mark Zagorski

The View From HQ, Episode 1: Mark Zagorski

Apr 28, 2026

GenAI Fraud Is Eroding Consumer Trust at Scale

GenAI Fraud Is Eroding Consumer Trust at Scale

Apr 24, 2026

The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile

The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile

Apr 23, 2026

Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

Jul 30, 2025

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