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Recent Posts from aliciacheung

The View From HQ, Episode 2: Alex Valle

The View From HQ, Episode 2: Alex Valle

Artificial Intelligence (AI)
Jun 17, 2026
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India’s CTV Moment Has Arrived. Now the Hard Work Begins

India’s CTV Moment Has Arrived. Now the Hard Work Begins

Programmatic
Jun 15, 2026
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We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.

We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.

Social
May 27, 2026
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The View From HQ, Episode 1: Mark Zagorski

The View From HQ, Episode 1: Mark Zagorski

CTV
Apr 28, 2026
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GenAI Fraud Is Eroding Consumer Trust at Scale

GenAI Fraud Is Eroding Consumer Trust at Scale

Fraud
Apr 24, 2026
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The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile

The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile

Apr 23, 2026
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How to Optimize Your Media When You Are Spending Heavily on Meta and Google

How to Optimize Your Media When You Are Spending Heavily on Meta and Google

Social
Mar 10, 2026
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How DV Rockerbox Measurement Helped Marketing Teams Achieve Better Outcomes in H2 2025

How DV Rockerbox Measurement Helped Marketing Teams Achieve Better Outcomes in H2 2025

Jan 05, 2026
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What Marketing Mix Model Can and Can’t Deliver

What Marketing Mix Model Can and Can’t Deliver

Dec 15, 2025
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Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

Fraud
Jul 30, 2025
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Are Underperforming Campaigns Getting Too Much Credit? Measure With iROAS Instead

Are Underperforming Campaigns Getting Too Much Credit? Measure With iROAS Instead

Apr 04, 2025
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Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

Transparency Center
Aug 07, 2024
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