aliciacheung

Recent Posts from aliciacheung

We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.

We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.

Social
May 27, 2026
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The View From HQ, Episode 1: Mark Zagorski

The View From HQ, Episode 1: Mark Zagorski

CTV
Apr 28, 2026
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GenAI Fraud Is Eroding Consumer Trust at Scale

GenAI Fraud Is Eroding Consumer Trust at Scale

Fraud
Apr 24, 2026
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The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile

The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile

Apr 23, 2026
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Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

Fraud
Jul 30, 2025
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Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

Transparency Center
Aug 07, 2024
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Did Verification Catch It? Exploring Made for Advertising Sites and DV’s Measurement Standards

Did Verification Catch It? Exploring Made for Advertising Sites and DV’s Measurement Standards

Transparency Center
Jun 27, 2024
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How DV Supports Publisher Monetization

How DV Supports Publisher Monetization

Transparency Center
Jun 20, 2024
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Addressing Publisher Measurement with Impartiality

Addressing Publisher Measurement with Impartiality

Transparency Center
Jun 13, 2024
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What Are Common Multi-touch Attribution (MTA) Models?

What Are Common Multi-touch Attribution (MTA) Models?

Apr 03, 2023
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The Power of Emotional Advertising: Why It Works and How to Do It Right

The Power of Emotional Advertising: Why It Works and How to Do It Right

Apr 03, 2023
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Geo Holdout Testing: What It Is and How to Use It in Your Marketing

Geo Holdout Testing: What It Is and How to Use It in Your Marketing

Dec 01, 2022
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