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According to a 2019 DoubleVerify-Harris Poll study, two-thirds of consumers would likely stop using a brand/product if they viewed the brand’s digital ad next to false, objectionable or inflammatory content. Therefore, it is essential for advertisers to understand the source and quality of the inventory they are buying especially when it comes to CTV environments.

This report provides an overview of data availability in CTV, the comprehensive approach DV is taking to solve for transparency and brand safety controls in CTV, and what advertisers can do to help unlock transparency in the industry.


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