Today’s Digital Media Climate and How The Role of The Marketer is Evolving
DoubleVerify was proud to join Imperial College London, at their showcase event which launched their new MSc Strategic Marketing (online, part-time) Programme. DV discussed the crucial elements of digital advertising today, the media climate as it pertains to advertisers, and how the role of the marketer is evolving.
Andrew provided a deep-dive into today’s digital advertising climate for brands, explaining why there is a demand for transparency in digital media and how brands are using their AdTech solutions. He also discussed the vital skill sets large brands and organisations seek in potential candidates in order to be looked at as desirable and knowledgeable marketers in this dynamic industry.
Check out Andrew leading the discussion on digital advertising here.
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