Context Matters: Reaching Your Audience with Privacy-Friendly Targeting


With stricter privacy regulations, such as GDPR and CCPA, and most browsers sunsetting third-party cookie usage and in-app trackers, the industry is searching for alternatives to third-party audience targeting and moving toward privacy-friendly solutions that do not rely on personally identifiable information. This session will explore driving performance with contextual targeting, while highlighting how semantic science is powering sophisticated contextual strategies that go beyond traditional keyword lists.


Time: 1:25 – 1:50pm EDT


Steve Mougis, SVP of Programmatic Sales, DoubleVerify
Ted Oh, Senior Associate, Media & Demand Generation, FanDuel


Piecing Together Publisher Data Sets For True Transparency


Publishers analyze datasets from a multitude of sources on a daily basis. Unfortunately, this data is isolated in limited platforms or BI tools that lack industry context and credibility, all while adding to operational complexity. Unlocking the true value of your data sets involves a data integration journey that improves decision making and reduces costs. Pieter Mees examines the problem and the many exciting possibilities for publishers able to break free from the current paradigm.


Date: October 15, 2020

Time: 1:25 – 1:50pm EDT


Pieter Mees, VP of Video & Publisher Products, DoubleVerify


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