DV Helped a Global CPG Brand in Brazil Make Informed Buying Decisions Across Social Platforms

A global consumer packaged goods (CPG) company wanted to grow its brand awareness through video ad campaigns on social platforms and needed a way to efficiently allocate its media budget in Brazil. However, it was difficult for the brand to holistically examine cross-platform performance. Download our case study to learn how DoubleVerify equipped the brand with a comprehensive representation of media performance across two social platforms, unlocking new information that informed their social planning decisions.