DV Scibids AI™ helps Pernod Ricard Attain 5.8x Net ROI

Pernod Ricard, a global leader in premium international champagnes and spirits, wanted to increase the recognition of their Jameson Irish Whiskey among Brazilian consumers through video ads. 

But in a crowded market, the competition for attention is intense — and expensive. 

In partnership with Dentsu, Pernod Ricard turned to DV Scibids AI™ for an innovative brand awareness strategy that optimized towards the lowest CPCV and CPM while maximizing campaign outcomes. 

Read a detailed breakdown of the problem, solution and results in our case study.