Sign In 
DV’s Authentic Brand Suitability Reduced Blocks for Hospitality Brand by Over 70%
01/11/2021
Marketing
Case Study
An international hospitality brand approached DV to understand how they could improve their campaign efficiencies by reducing block rates on harmful content without compromising brand suitability.
By leveraging DV’s Authentic Brand Suitability, the brand achieved the following results:
- 72% reduction in block rate
- 83% reduction in block rate on high-severity content
- 15% savings of media spend
Download our case study to learn more about DV’s Authentic Brand Suitability.
