Authentic Brand Suitability: Boosting Efficiency by Aligning Pre- and Post-bid Brand Safety Settings

After noticing nearly a fifth of purchased inventory was getting blocked post bid, a major programmatic advertising partner began using DV’s Authentic Brand Suitability with several of their clients  to align pre-bid activation with post-bid measurement and blocking.

They activated Authentic Brand Suitability across four advertisers and six campaigns and achieved the following results:

• Superior performance. Block rates fell by 67%, and, in turn, 14% more purchased impressions were delivered. This resulted in an estimated 13% drop in eCPM.
• Increased efficiency. Since Authentic Brand Suitability is controlled from one platform, and post-bid settings are seamlessly synced to pre-bid preferences throughout all campaigns, the programmatic partner and the advertisers using Authentic Brand Suitability saved significant set-up and management time in their day-to-day.

Download the case study to learn about how Authentic Brand Suitability drives performance and efficiency.