News Trends That Will Influence Brand Safety and Suitability in 2021

For many advertisers, the proliferation of misinformation and disinformation during today’s evolving news cycle can be overwhelming. To help, we’ve identified key news trends from 2020 and uncovered what these trends suggest for brand safety and suitability in the year ahead. In this report, we highlight:

• Insights from 2020’s top news trends — such as the coronavirus pandemic, the Black Lives Matter movement for racial justice and the U.S. presidential election
• Tips for how you can protect your brand from running on dubious news sites in 2021
• Best practices in balancing scale and protection while supporting trusted news
• And more