With Authentic Brand Safety targeting, a global tech company reduced block rates to under 1% across programmatic buys without relaxing their position on brand safety. By avoiding non-brand safe inventory before the bid, our partner saw an increase in the scale and effectiveness of their digital campaigns, which freed up inventory for re-investment.
How does it work?
- Authentic Brand Safety targeting perfectly aligns pre- and post-bid settings by using a centralized set of brand safety and fraud controls.
- Then, it automatically deploys these settings to multiple programmatic buying platforms across campaigns using a single segment ID.
- Not only does this greatly simplify media administration for agencies and advertisers, it drives superior performance by reducing incidents that occur post-bid.
Download the case study to learn about how quickly Authentic Brand Safety targeting can help drive success for your campaigns.