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With Authentic Brand Suitability, a global tech company reduced block rates to under 1% across programmatic buys without relaxing their position on brand safety. By avoiding non-brand safe inventory before the bid, our partner saw an increase in the scale and effectiveness of their digital campaigns, which freed up inventory for re-investment.

How does it work?

  • Authentic Brand Suitability perfectly aligns pre- and post-bid settings by using a centralized set of brand safety and fraud controls.
  • Then, it automatically deploys these settings to multiple programmatic buying platforms across campaigns using a single segment ID.
  • Not only does this greatly simplify media administration for agencies and advertisers, it drives superior performance by reducing incidents that occur post-bid.

Download the case study to learn about how quickly Authentic Brand Safety targeting can help drive success for your campaigns.