Authentic Brand Suitability Decreased Media Waste and eCPM for L’Oréal MENA

L’Oreal MENA wanted to ensure brand suitability on its programmatic display campaigns. To address this, L’Oreal worked with its agency partner, UM MENAT, to test Authentic Brand Suitability (“ABS”), DV’s pre-bid solution. Download our case study to learn how DV’s ABS solution helped reduce block rates and costs associated with media waste by 82% and 77%, respectively.

The superior performance of DV Authentic Brand
Suitability on cost efficiency and brand protection
proved that this test is scalable towards a wider and
safer advertising environment for our brands, coupled
with cost savings we can re-invest.

Raja Yazigi, Media Director at L’Oréal