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The clock is ticking for third-party cookies. This presents an opportunity to rethink approaches to targeting and measurement, focusing on creating quality consumer experiences that, crucially, respect data privacy boundaries. However, despite this chance for a fresh start, will history repeat itself?
In episode three of Authentic Ad Matters, ISBA’s Phil Smith, Director General, and DV’s Lauren Tiley, Sr. Director, Strategic Client Partnerships, take a frank look at the impact cookies and data regulation have had on advertising and offer an optimistic vision for a more privacy-friendly, consumer-informed and performance-driven ecosystem in the future.
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