Everything You Need to Know About Measuring CTV Performance and Quality
Advertiser interest and investment in Connected TV (CTV) has been growing. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium. With increased advertiser demand, the need for third-party verification is becoming an imperative. From fraud to viewability and brand safety, advertisers are looking to measure effectiveness of this channel in much they same way they do digital video. But is that even possible and does it make sense? In this webinar, we explore the common myths about CTV – from the way it is measured, to the kinds of fraud we’re seeing to the misconceptions about inventory quality. We’ll give you the lay of the land and provide the insight you need to ensure quality and performance across your CTV campaigns.
Time: 12:00 – 1:00pm EDT
Reach out to Events@DoubleVerify.com to connect with us.