CTV & OTT: Get Clear On What You’re Buying
Watch the recording here.
Consumption of Over-the-top (OTT) content is on the rise, and CTV is one of the fastest-growing environments for consumers to access this content. This increase in consumer demand for OTT is fueling a rapid shift in global linear TV advertising spend. Markets are now following the trend in how consumers watch long-form video content by allocating more of their media budgets to OTT platforms like CTV.
This informative panel will explore the differences between CTV and OTT, looking at the key challenges we face in this environment and discussing how quality is being measured in this channel.
John Ross, Associate Director of CTV Products, DoubleVerify
Patrick Morrell, Strategic Publisher and TV Development, The Trade Desk
Melinda Clow, Head of Programmatic Activation, Omnicom Media Group UK
Moderator: David Goddard, Senior Director, Business Development, DoubleVerify
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