Under Siege: The Internet as a Sustainable Marketing Channel
Marketers are moving to solve for the digital world’s newly-erupting problems of data use backlash and brand safety breaches. As further unknown implications about data privacy and safety continue to emerge, how can marketers ensure that the internet remains a quality environment for digital advertising? This session covers this topic and more, as industry leaders dissect the challenges and strategies needed to maintain the long-term viability of the internet.
The Internet has swiftly evolved as the most important marketing platform for brands globally. But legislation, consumer concerns around personal data usage, quality control issues surrounding emerging media like connected TV and brand misalignment with fake news threaten its long-term viability. How can marketers across the ecosystem address current challenges and seize new opportunities while improving the quality of the digital advertising experience online to sustain the Internet for future generations?
Jaime Valdes, Business Sales Director, DoubleVerify
Iván Flórez (Tuchi), Chief Strategy & Content Officer, LatAm, Rufus (Powered by Initative)
Giustina Trevisi, Global Digital Lead, Grupo Bimbo
Jhasselt Celis, Chief Digital Officer, Starcom
Paula Marsilli, General Manager, OMG
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