Driving Performance in a Cookieless World
Given the inherent challenges of reaching today’s fragmented audiences, it is crucial for LATAM advertisers to leverage the right data and insights to ensure their ads strike a chord with their audience. However, stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, are limiting the effectiveness of traditional third-party audience targeting. Against this backdrop, alternative ways of leveraging data to inform performance are critical.
In this session, DV’s Jaime Valdes will:
- Discuss how LATAM brands can reach audiences who will be receptive to their product and messaging – without relying on traditional third-party audience data.
- Introduce the resurgence in contextual targeting and highlight how today’s contextual is different from 10 years ago.
- Highlight which privacy-friendly user attention signals are available to help drive performance.
Date: Thursday, March 11
Time: 3:00pm CST
David Posada, Chief Digital Officer, GroupM
Ethel Gonzalez, CBG eCommerce Channel Marketing Leader LATAM, 3M
Moderator: Jaime Valdes, Business Sales Director, DoubleVerify
Register for the event here.
Reach out to Events@DoubleVerify.com to connect with us.