Driving Performance in the New Era of Privacy
Given the inherent challenges of reaching today’s fragmented audiences, it is crucial for LATAM advertisers to leverage the right data and insights to ensure their ads strike a chord with their audience. However, stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, are limiting the effectiveness of traditional third-party audience targeting. Against this backdrop, alternative ways of leveraging data to inform performance are critical.
In this session, DV’s Jaime Valdes will:
- Discuss how LATAM brands can reach audiences who will be receptive to their product and messaging – without relying on traditional third-party audience data.
- Introduce the resurgence in contextual targeting and highlight how today’s contextual is different from 10 years ago.
- Highlight which privacy-friendly user attention signals are available to help drive performance.
Date: Thursday, March 11
Time: 3:00pm CST
David Posada, Chief Digital Officer, GroupM
Ethel Gonzalez, CBG eCommerce Channel Marketing Leader LATAM, 3M
Moderator: Jaime Valdes, Business Sales Director, DoubleVerify
Reach out to Events@DoubleVerify.com to connect with us.