Drive Advertising Outcomes by Harnessing Attention

Attention has always been at the heart of advertising. But given the speed of digital culture and the variety of content consumers encounter each day, capturing attention is a challenge. In this session, we will discuss common myths concerning the measurement of attention and show its role in driving advertising outcomes.

March 22nd, 2 pm CET
Masterclass Stage I

Speaker: Jakob Gomersall, Senior Enterprise Sales Director at DoubleVerify

*This session is in German.


The Quality Measurement Opportunity for Publishers

Advertiser interest in brand suitability, viewability and other ad quality metrics is rising without slowing down. Publishers can seize the opportunity to analyze, optimize and transact with brand suitability in mind.

Join us to discuss how top publishers are introducing automation and becoming more proactive about brand suitability, leading to new revenue opportunities.

March 22nd, 2:30 pm CET
Masterclass Stage II

Speaker: Patrik Paroubek, Senior Sales Director at DoubleVerify

*This session is in German.


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