The Need for Privacy-friendly Solutions in a Post-Cookie World
As the ad industry in India collectively moves toward a digital world with data privacy regulations and deprecation of cookies, marketers need to shift away from traditional third-party data to drive performance. While this presents its share of challenges, many advertisers in the region are beginning to embrace privacy-friendly solutions such as contextual and performance-based targeting in order to reach their KPIs.
In this fireside chat, DV’s Nachiket Deole will join Dimpy Yadav, General Manager from Xaxis India, to discuss advances in today’s contextual targeting, which has come a long way over the past decade. They’ll also touch on innovative attention-based solutions that allow marketers to create deeper connections with their audience – without relying on cookies.
Date: 17th December 2021
Time: 1:15 PM IST
Moderator: Nachiket Deole, Head of Sales, India DoubleVerify
Dimpy Yadav, General Manager, Xaxis India
Reach out to Events@DoubleVerify.com to connect with us.