How Quality Fuels Performance in Video Advertising
As we’ve seen from all the amazing new programming being promoted during NewFronts, digital video, especially CTV, is no longer taking a back seat to linear TV. However, there are a number of challenges including fraud, inconsistent technology standards and limited content transparency that impede brands from protecting their brand equity, minimizing waste and measuring performance.
In this session, Julie Eddleman, DoubleVerify’s Chief Commercial Officer will join Ted Gray, the Ad Technology & Innovations Manager at Reckitt, to discuss how to manage the challenges of media quality and performance on video and CTV. The virtual presentation will also provide examples for how brands can better optimize video campaigns based on key attention metrics.
Date: Wednesday, May 5
Time: 3:00-3:10pm EDT
Reach out to Events@DoubleVerify.com to connect with us.