Attention, please! Advertising has a new currency
Advertising’s new currency is attention – and it’s going to help advertisers ensure accountability over spend. It isn’t only reactive, it’s the organic extension of an existing verification solution. With privacy regulations and the deprecation of cookies on the horizon, brands are looking for other measures to gauge performance in an accurate, privacy-friendly way. This shift in focus is a natural evolution that will provide advertisers with better quality inventory and stronger campaign performance.
Time: 8:00AM GMT
Speaker: Nick Reid, SVP & Managing Director, EMEA, DoubleVerify
Reach out to Events@DoubleVerify.com if you have any questions.