Programmatic’s Role in CTV Advertising


Programmatic is a mainstay of the digital advertising ecosystem and is playing a role in CTV as well. Learn how programmatic is already being used in CTV and what leading publishers and technology providers see ahead.


Time: 1:30 – 2:30pm EDT


John Ross, Director of Product Strategy, DoubleVerify
Reed Barker, Head of Advertising, Philo
Lauren Wiseman, VP, OTT and Programmer Partnerships, Xandr
Dave Pudjunis, Director, Strategy and Programmatic Partnerships, AMC Networks
Lynda Clarizio, formerly President, U.S. Media, Nielsen Holdings


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