DoubleVerify Hosts Exclusive Breakfast with CMA

According to a recent eMarketer study, advertiser’s top priorities include driving consumer engagement, conversions and campaign performance. However, they report that measuring performance is a challenge because of the lack of tools and technology, the inability to measure ROI and the difficulty in turning data into action.

During this breakfast, DV’s CRO, Mark Pearlstein, will lead a discussion on the critical needs of advertisers in measuring campaign performance, and the innovations taking place to help better predict performance, and improve campaign engagement and effectiveness. They’ll answer questions such as:

• How does quality drive performance and what steps can advertisers take to ensure a clean and transparent media buying environment?
• What tools and technology are currently in the market to measure performance and how are advertisers using them?
• What are the shortcomings of current performance measurement solutions?
• What innovations are taking place to better measure performance?
• How can these solutions power real-time optimization and drive campaign ROI?

Panelists:

• Chris Wong – Manager, Digital Marketing Ecosystem at TD
• Greg Shelly – VP, Enterprise Digital Marketing at Canadian Tire
• Mona Afzal – Marketing Director, Digital Transformation at Reckitt Benckiser Canada

Reach out to Events@DoubleVerify.com to connect with us.