Brand Safety & Suitability at New Frontiers: Balancing The Need For Protection With the Opportunity to Scale
Brands are faced with the challenge of protecting their media from aligning with an influx of misinformation, fake news, hate speech, and other potentially unscrupulous content. Simultaneously, brands need to keep in mind the subtleties between languages and cultures especially for countries in SEA.
With so many variables at play, it’s important that brands approach brand safety and consider rules around brand suitability in ways tailored to their core values — without compromising reach. In this session, DoubleVerify identifies key considerations and best practices for SEA brands in order to ensure they have more overall transparency into their media investment and understand the tools available to achieve the right balance of scale and protection.
Date: Wednesday, April 14
Time: 11:50am – 12:20pm SGT
Moderator: Rob Rasko, Chief Executive Officer, The 614 Group
Steph King, Business Director APAC, DoubleVerify
Gretchen Largoza, Chief Executive Officer, AdSpark Philippines
Matt Ware, Managing Director, APAC, Matterkind
Reach out to Events@DoubleVerify.com to connect with us.