DoubleVerify Joins Brand World Virtual Summit 2020

Media Quality in the Age of Digital Advertising

While ad verification is still in its nascent stages in India, advertisers in the region understand the underlying challenges they face as the industry powers forward. Issues such as viewability, ad fraud, and brand safety and suitability have only proven to be more vital as the region continues to adapt to shifts in consumer behavior. We’re already seeing some of the impact of ad verification, with post-bid Fraud Rates having declined by 81% year-over-year, according to DV’s Global Insights Report.

This year’s uncertainties have further escalated the region’s need for quality media, as brands are looking to further sharpen their focus on quality media and demand for sophisticated ways to measure and exceed KPIs. This panel discussion will touch on the current state of ad verification in India and the importance of media quality in driving campaign performance across emerging digital channels.

Key Discussion Points:

• The importance of media quality and how it affects consumer sentiments 
• Understanding modern-day complexities around brand safety, ad fraud, and viewability
• How to ensure trust and transparency when optimizing ad campaigns
• Best practices on what the industry can do moving forward

Date: 30th September 2020

Time: 12:40PM – 1:35PM IST

Speakers:

• • Nachiket Deole, Head of Sales India, DoubleVerify
  • Neel Pandya, Head of Media, Head Of Media, L’Oréal
  • Prasad Pimple, VP of eCommerce & Digital Marketing, HDFC Life

Request a complimentary pass to attend the event here. 

More details to come. Reach out to Events@DoubleVerify.com to connect with us.