Addressing Media Quality and Brand Safety in India
With the proliferation of digital media channels and platforms, media quality has become a top concern for advertisers in India. This has been particularly true during the hardships of the COVID-19 pandemic, as consumers are increasingly depending on digital sources for information.
Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their content is appearing. To do so, advertisers are adopting brand safety/suitability tools to stay away from objectionable websites and apps, or from content that promotes misinformation or hate speech.
The panel will explore the importance of media quality in India and provide best practices in ensuring brand safety/suitability in this rapidly changing and complex media landscape.
The topics of discussion include:
- Challenges that advertisers face when implementing brand safety/suitability tools
- How the Indian digital ecosystem work together to promote better trust and transparency
- Understanding the nuances of language and culture when it comes to brand safety and suitability
- Best practices for advertisers when adopting ad verification in India
Date: Thursday, June 17
Time: 15:00pm – 16:00pm IST
Nachiket Deole, Head of Sales, India, DoubleVerify
Aravind RP, Director of Strategy, Marketing, Digital & Communications, McDonalds India
Ruchira Jaitly, Head of Marketing, India, HMD Global
Divya Karani, CEO, Dentsu Media South Asia
Vishal Jacob, Head of Digital Strategy, GroupM
Reach out to Events@DoubleVerify.com to connect with us.