The Media Quality Checklist: How Does That Lead to ROI for Brands in India?
The proliferation of smartphone devices and streaming platforms, along with the COVID-19 pandemic has led to a rise in content consumption in India. As advertisers continue to invest in digital media, it is important to ensure that their ads are seen by real people, in the intended geography within content that is brand-safe and suitable. More importantly, advertisers are also now demanding more transparency and accountability in their digital media investments to ensure cost-effective business outcomes.
In this session, DV’s Nachiket Deole will discuss:
- Challenges marketers are facing around brand safety, ad fraud, and viewability in the complex digital environment
- Best practices to drive better media quality — considering the upcoming festive season
- The value of ad verification providers in improving campaign efficiencies while maximizing investments
Date: October 7, 2021
Time: 3PM – 4PM IST
Nachiket Deole, Head of Sales, India, DoubleVerify
Adil Sanwari, Head of Digital Media and Transformation, India Region HP
Satrajit Sen, Head of Product & Community, ET BrandEquity
Pramod Patil, Vice President and Head, Media, Kotak Mahindra Bank Ltd
Vinod Thadani, Chief Digital Growth Officer, Dentsu Media
Reach out to Events@DoubleVerify.com to connect with us.