Enabling True Cross-Media Measurement 

This is the first webinar in a three-part series covering local and global trends affecting the online advertising industry from an Ad Ops and Tech Ops perspective.
Ad Ops Part 1 will explore Open Measurement and the OM SDK, feature a presentation on “The opportunities and challenges of cross-media planning” and an engaging panel discussion with industry experts on Open Measurement, the phasing out of cookies, privacy compliance, brand safety, and ad fraud.

Time: 11:00am – 12:00pm AEST

Speakers:

  • Jonas Jaanimagi, Technology Lead, IAB Australia
  • Jill Wittkopp, Director of Product, IAB Tech Lab
  • John McNerney, Director of Platforms, ANZ, Verizon Media
  • Amy Weekley, Sydney Head of Digital, Wavemaker
  • Imran Masood, Country Manager, ANZ, DoubleVerify
  • Lena Lepojevic, Director of Account Management, APAC, DoubleVerify

Agenda:

  • 11:00am – 11:05am: IAB Welcome & Introduction
    Jonas Jaanimagi
  • 11:05am – 11:20am: Introduction to Open Measurement and the OM SDK
    Jill Wittkopp
  • 11:20am – 11:35am: The opportunities and challenges of cross-media planning
    Imran Masood and Jill Wittkopp
  • 11:35am – 11:55am: Industry panel and Q&A 
    Jill Wittkopp, John McNerney, Amy Weekley, Lena Lepojevic, moderated by Jonas Jaanimagi
  • 11:55am – 12pm: Q&A & Closing
    Jonas Jaanimagi

 

Register for this event here.

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