Enabling True Cross-Media Measurement
Watch the recording here.
This is the first webinar in a three-part series covering local and global trends affecting the online advertising industry from an Ad Ops and Tech Ops perspective. Ad Ops Part 1 will explore Open Measurement and the OM SDK, feature a presentation on “The opportunities and challenges of cross-media planning” and an engaging panel discussion with industry experts on Open Measurement, the phasing out of cookies, privacy compliance, brand safety, and ad fraud.
Time: 11:00am – 12:00pm AEST
Imran Masood, Country Manager, ANZ, DoubleVerify
Lena Lepojevic, Director of Account Management, APAC, DoubleVerify
Jonas Jaanimagi, Technology Lead, IAB Australia
Jill Wittkopp, Director of Product, IAB Tech Lab
John McNerney, Director of Platforms, ANZ, Verizon Media
Amy Weekley, Sydney Head of Digital, Wavemaker
- 11:00am – 11:05am: IAB Welcome & Introduction
- 11:05am – 11:20am: Introduction to Open Measurement and the OM SDK
- 11:20am – 11:35am: The opportunities and challenges of cross-media planning
Imran Masood and Jill Wittkopp
- 11:35am – 11:55am: Industry panel and Q&A
Jill Wittkopp, John McNerney, Amy Weekley, Lena Lepojevic, moderated by Jonas Jaanimagi
- 11:55am – 12pm: Q&A & Closing
Reach out to Events@DoubleVerify.com to connect with us.