Enabling True Cross-Media Measurement
This is the first webinar in a three-part series covering local and global trends affecting the online advertising industry from an Ad Ops and Tech Ops perspective.
Ad Ops Part 1 will explore Open Measurement and the OM SDK, feature a presentation on “The opportunities and challenges of cross-media planning” and an engaging panel discussion with industry experts on Open Measurement, the phasing out of cookies, privacy compliance, brand safety, and ad fraud.
Time: 11:00am – 12:00pm AEST
- Jonas Jaanimagi, Technology Lead, IAB Australia
- Jill Wittkopp, Director of Product, IAB Tech Lab
- John McNerney, Director of Platforms, ANZ, Verizon Media
- Amy Weekley, Sydney Head of Digital, Wavemaker
- Imran Masood, Country Manager, ANZ, DoubleVerify
- Lena Lepojevic, Director of Account Management, APAC, DoubleVerify
- 11:00am – 11:05am: IAB Welcome & Introduction
- 11:05am – 11:20am: Introduction to Open Measurement and the OM SDK
- 11:20am – 11:35am: The opportunities and challenges of cross-media planning
Imran Masood and Jill Wittkopp
- 11:35am – 11:55am: Industry panel and Q&A
Jill Wittkopp, John McNerney, Amy Weekley, Lena Lepojevic, moderated by Jonas Jaanimagi
- 11:55am – 12pm: Q&A & Closing
Register for this event here.
Reach out to Events@DoubleVerify.com to connect with us.