Transitioning To A Post Third-Party Cookie Era
Watch the recording here.
2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. There is a lot of debate around how the ‘post-cookie era’ will affect future business models in the digital advertising industry and what alternative solutions are being developed. Fortunately, IAB Europe has published a Guide to provide an overview of the factors that have contributed to this evolution, how the absence of third-party cookies will affect the execution of digital advertising campaigns and an overview of the alternative solutions being developed.
Time: 15.00 CEST / 14.00 BST
Ben Hancock, Global Head of Programmatic Trading, CNN
Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
Moderator: David Goddard, Chair, IAB Europe Programmatic Trading Committee & Senior Business Development Director, EMEA, DoubleVerify