Transitioning To A Post Third-Party Cookie Era

Watch the recording here.


2020 kicked off with one of the most fundamental technology advances our industry has seen in many years, the announcement that third-party cookies were to be depleted. There is a lot of debate around how the ‘post-cookie era’ will affect future business models in the digital advertising industry and what alternative solutions are being developed. Fortunately, IAB Europe has published a Guide to provide an overview of the factors that have contributed to this evolution, how the absence of third-party cookies will affect the execution of digital advertising campaigns and an overview of the alternative solutions being developed.


Time: 15.00 CEST / 14.00 BST


Ben Hancock, Global Head of Programmatic Trading, CNN
Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
Ben Geach, Senior Director, Global Product Strategy, Oracle Data Cloud
David Goddard, Chair, IAB Europe Programmatic Trading Committee & Senior Business Development Director, EMEA, DoubleVerify

Reach out to to connect with us.