Industry Guide To Supply Path Optimisation (SPO)

Following on from the release of IAB Europe’s Industry Guide to SPO, which was written by industry experts from across the supply chain, this webinar will provide an overview on what SPO is, how it works and how you can start or harness your SPO strategy. It will also introduce Demand Path Optimisation (DPO) for publishers. It’s a must attend session to truly understand the benefits of SPO for improving transparency, trust and efficiencies.

The panel will discuss the most interesting findings from the guide, as well as address the technicalities of supply path optimisation and whether it has delivered on its promise to streamline buying via programmatic platforms. We will then take a look at the publisher perspective of this matter addressing demand path optimisation (DPO) mechanisms along with its key challenges and global best practices.


Time: 4:00pm CET


Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic
Sylwia Sajewska , Buyer Lead in Central Europe, Magnite
Simon Baker, Head of Programmatic EMEA, Bloomberg Media
Richard Nicolson, Head of Global Marketplace Development, EMEA, Index Exchange
Mark Bausinger, Director, Publisher Business Development, DoubleVerify
Moderator: David Goddard, Chair of IAB Europe’s Programmatic Trading Committee & Senior Director, Business Development, EMEA, DoubleVerify


Register for the event here.


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