Connected TV in Practice – Targeting and Measurement
The CTV landscape is a fragmented one. Hence measuring and tracking data can be somewhat problematic. So how do you accurately measure CTV ads in terms of effectiveness? What are the key metrics that should be used? This panel of measurement experts will share their guidance and best practices on CTV measurement and campaign performance.
Time: 13:25 – 13:55pm CET
John Ross, Associate Director of CTV Products, DoubleVerify
Carol Hinnant, Chief Revenue Officer, Comscore
George Head, Head of Sellside Client Development, EMEA, Oracle Data Cloud
Sarah Canerday, Senior Business Development Director, IAS
Kristanne Roberts, Global Development Director, Kantar
Moderator: Noemi Mckee, VP Client Success, MediaMath
Reach out to Events@DoubleVerify.com to connect with us.