Programmatic & Transparency: Enemies or Good Friends?
In this conference we want to explore Programmatic in its deepest soul, we want to understand what its relationship is with the concepts of Transparency and Quality, and what opportunities are behind the tools that allow it to be controlled. DV will join the panel discussing some of these key topics including brand safety practices during an evolving news cycle, how to measure viewability within CTV, contextual targeting and current challenges with ad fraud to name a few.
Time: 12:00 CEST
This panel will be in Italian.
Valentina Giolo, Business Director, EMEA, DoubleVerify
Antonio Montesano, Head of Digital, OMD
Massimo Savazzi, CX Sales Development Director & Experience Strategist, Oracle Moat
Giorgio Mennella, Advertising Director, Ciaopeople
Moderator: Alfonso Mariniello, Director, Market Development, Xandr
Reach out to Events@DoubleVerify.com to connect with us.