Using Content Taxonomy to Promote Brand Suitability


Brands need to know that they’re advertising in a context that’s suitable to their products and services. IAB Tech Lab’s Content Taxonomy continues to evolve to support brands’ needs. New features address the Advertisers Protection Bureau’s Brand Safety Floor and the Global Alliance for Responsible Media (GARM) initiative put forth by the World Federation of Advertisers. IAB Tech Lab will lead a discussion among companies working to improve brand suitability and how Content Taxonomy supports their efforts.


Time: 1:45 – 2:30pm EDT


Zachary Hecht, Senior Policy Manager, DoubleVerify
Yale Cohen, EVP, Global Activation Standards, Publicis Media Exchange
Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, World Federation of Advertisers
Dave Byrne, Director of Strategic Trade Relations, TikToK


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