Influential Role of Ad Verification in Advertising
Unfortunately, digital advertisers today run the risk of spending a significant amount of money on wasted ad impressions. These impressions can either appear on fraudulent sites, fail to reach the correct audience, or run against inappropriate content that threatens a brand’s reputation. Ensuring a transparent, quality environment for media buying is critical to driving effective media outcomes.
In this session, IAMAI and DoubleVerify will discuss the current state of ad verification in India and best practices that will help increase transparency, build trust, and improve efficiency. The session will also explore how media quality can impact business outcomes and what we can do as an industry moving forward.
Time: 4:00 – 5:15pm IST
4:00 – 4:05pm: Welcome note by IAMAI
4:05 – 4:20pm: Introduction to Ad Verification
4:20 – 4:35pm: Fireside Chat: Role of advertisers in achieving media quality
4:35 – 4:40pm: Q&A
4:40 – 4:55pm: Fireside Chat: Ad Myths vs Ad Realities
4:55 – 5:00pm: Q&A
5:00 – 5:15pm: Summary & Closing Note
Nachiket Deole, Head of Sales, India, DoubleVerify
Jordan Khoo, Managing Director, APAC, DoubleVerify
Anjali Krishnan, Head of Media, Mondelez India
Bharat Khatri, Country Head, Xaxis India
Arvind Bhandari, Executive Vice President, Director of Nutrition, Nestle
Register for this webinar here: https://bit.ly/3fRqf7u
Reach out to Events@DoubleVerify.com to connect with us.