How to Manage Brand Suitability for Digital Campaigns
Top brands across India are now deploying brand-safe ad verification tools to ensure their brand messages are not placed next to content that is negative and not in line with their values. As the industry sees the importance of context and nuance in the environments they’re advertising against, brand safety has quickly evolved into brand suitability.
While a brand safety strategy is aimed at reducing any risks to an advertiser’s public reputation, the landscape has evolved to brand suitability, where brands seek to avoid content that is specifically inappropriate for their unique sensitivities and values — even though it may be considered appropriate for another brand.
Join DV’s Nachiket Deole and MGID India’s Pankaj Sharma for a live discussion on the importance of brand suitability and audience engagement in digital campaigns.
Time: 4:00 – 5:00pm IST
Nachiket Deole, Head of Sales, India, DoubleVerify
Moderator: Pankaj Sharma, Director, MGID India
Register for a complimentary pass here.
Reach out to Events@DoubleVerify.com to connect with us.