Context Matters: Living in a Privacy-Friendly World
Given the onset of privacy regulations, such as GDPR and CCPA, and most browsers sunsetting third-party cookies, the industry is finding new alternatives to third-party audience targeting. While this presents its share of growing pains, most advertisers are pivoting toward privacy-friendly solutions that do not rely on personally identifiable information — which is a win for everyone.
This session will explore how new technologies like semantic science and ontology are powering sophisticated contextual strategies that go beyond traditional keyword lists. We’ll discuss innovative approaches advertisers can take to ensure they’re still delivering KPIs in a post-cookie world.
Date: November 4, 2020
Time: 2:25pm CET
Steve Mougis, SVP Programmatic Sales, DoubleVerify
Melinda Clow, Head of Programmatic Activation, Omnicom Media Group UK
The Importance of Tech Collaborations in 2020
The Importance of Tech Collaborations in 2020Given the disruption of COVID-19 this year, many agencies were challenged to be agile and nimble in adapting their approach to media planning. Thoughtful and efficient planning — as well as brand safety and suitability strategies — have been vital in ensuring audience interest and brand loyalty throughout this year of uncertainty.
In this session, DoubleVerify and m/SIX will discuss how 2020 put even more emphasis on the need for media agencies to work with verification partners. We’ll highlight the approach, execution and impact of our collaboration, with interactive polls discussing:
- Why verification and ad tech partners became even more vital in 2020?
- What to look for in a new vendor relationship?
- What products and solutions were most impactful in 2020?
- What are the opportunities and challenges as we move toward 2021?
Date: November 11, 2020
Time: 10:00am CET
Tanisha Sakhawat, Business Director, Programmatic, DoubleVerify
Joe McKenna, Head of Programmatic Audience Activation, m/SIX
Max Briere-Edney, Business Director, Programmatic, DoubleVerify
Reach out to Events@DoubleVerify.com to connect with us.