Building and Measuring Consumer Trust in an Evolving Cookie Landscape
The cookie landscape is shifting, yet consent requirements are still critical. Google is working with the industry on its Google Privacy Sandbox for audience segmentation (FLoC) and bidding algorithms (FLEDGE) to address use cases after the removal of third-party cookies in its Chrome browser. Companies are actively exploring ways to engage consumers directly and build consumer trust. Although organizations will continue to need to meet cookie consent and universal consent requirements, it’s more critical than ever to pay closer attention to improving consumer trust.
Join privacy veterans Beatrice Botti of DoubleVerify, Rachel Glasser of Edelman and Helen Huang of Securiti as they share their insights on the topic.
In this panel, we will explore:
- What are key ways publishers are engaging with consumers, and how do consent requirements apply in those scenarios?
- What are ways companies are measuring and monitoring consumer trust?
- What are best practices to navigate this intersection between ethics and privacy?
Time: 1:00pm EDT
Beatrice Botti, VP, Global Data & Privacy Officer, DoubleVerify
Helen Huang, Director of Product Management, Securiti
Rachel Glasser, Sr. Counsel, Privacy and Compliance, Edelman
Jordyn Hardy, Programming Coordinator, IAPP
Reach out to Events@DoubleVerify.com to connect with us.