Engaging Meaningful Audiences in a Post-Cookie World
While stricter data privacy regulations and the deprecation of third-party cookies are causing advertisers to pivot media strategies, engaging relevant audiences in brand suitable environments remains a constant. This holds especially true when considering that 69% of consumers are likely to view an ad if it’s contextually relevant, and 67% of consumers are likely to look at an ad served on a news site trusted by them (according to DV/Sapio research).
In this session, DV’s Richard Wagner will explain how taking a more nuanced approach to brand safety and suitability can help advertisers achieve coverage of high-performance content while having safeguards in place that align with specific brand values. He’ll also discuss with other industry experts why many advertisers are reconsidering contextual targeting as a privacy-safe way to target audiences who are more likely to engage with their ads.
Date: Wednesday, July 14
Time: 13:20pm – 13:40pm CET
Richard Wagner, Senior Business Director, DACH, CEE, DoubleVerify
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