CTV and Beyond: Brand Safety and Emerging Platforms
- The OTT platform space in Asia is growing rapidly, underpinned by cheaper data costs and increased mobile usage. Viewership is up 44% this year in the Southeast Asia OTT sector, which is a mix of local, regional and international content providers.
- Fraudsters are following the increased CPM’s on OTT and advertisers must be aware that not all CTV ad inventory is legitimate. They must deploy brand safety and specific CTV ad verification technologies to reduce the chances of buying fraudulent video streaming ad impressions.
- The COVID pandemic has accelerated the shift to digital, OTT, and CTV channels in Asia, and advertising agencies are able to extend their audience reach by investing in these platforms. However, this shift to investing in CTV and OTT platforms means that advertising agencies have to become more familiar with multiple platforms and learn how to effectively manage issues such as brand safety, transparency, viewability and completion rates.
Advertising dollars are shifting onto new platforms, with TV having a renaissance moment thanks to CTV, OTT and other streaming technologies. Consumers are starting to spend more time on these platforms, making it an attractive investment for brands, but they are not without brand safety challenges. This panel will help uncover the tools to stay brand safe while investing in advanced TV.
Time: 11:00 – 11:30am SGT
Penny Langenfeld, Director of Programmatic Sales, SEA, DoubleVerify
Rochelle Chhaya, COO, APAC, OMD
Gavin Buxton, Managing Director, APAC, SpotX
Juliana Chu, Director of Digital & Analytics, APAC, Kimberly Clark
Moderator: Charlotte Mceleny, Publisher, APAC, The Drum
Reach out to Events@DoubleVerify.com to connect with us.