Secret Hacks to Drive Performance: Media Quality, Context and Creative
The need for ads to perform has never been more acute, placing a greater emphasis on targeting the right person at the right time with the right message. But no matter how accurate the targeting, savvy consumers will switch off from brands based on bad creative, privacy factors, or if the ads are next to inappropriate content. This panel will look at why media quality, context and creativity are secret weapons in a marketer’s arsenal to drive performance.
Date: Thursday, June 17
Time: 14:00 – 14:30PM SGT
Charlotte McEleny, Publisher, The Drum
Steph King, Business Director, APAC, DoubleVerify
Kenneth Sim, Digital Marketing Manager, Johnson & Johnson Thailand & LCM
Watch the video on demand here.
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