Secret Hacks to Drive Performance: Media Quality, Context and Creative

The need for ads to perform has never been more acute, placing a greater emphasis on targeting the right person at the right time with the right message. But no matter how accurate the targeting, savvy consumers will switch off from brands based on bad creative, privacy factors, or if the ads are next to inappropriate content. This panel will look at why media quality, context and creativity are secret weapons in a marketer’s arsenal to drive performance.


Date: Thursday, June 17

Time: 14:00 – 14:30PM SGT



Charlotte McEleny, Publisher, The Drum

Steph King, Business Director, APAC, DoubleVerify

Kenneth Sim, Digital Marketing Manager, Johnson & Johnson Thailand & LCM

Watch the video on demand here.


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