Driving Performance In The Age Of Privacy

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As our industry collectively moves toward a digital world with data privacy regulations and a deprecation of cookies, marketers need to shift away from traditional third-party data to drive performance. While this presents its share of challenges, marketers are beginning to embrace privacy-friendly solutions such as contextual and performance-based targeting in order to reach their KPIs.

In this IAB There session, DV’s Gian LaVecchia joins Angelina Eng, VP, Measurement & Attribution at the IAB to highlight advances in today’s contextual targeting, which has come a long way over the past decade. He’ll also introduce an innovative attention-based solution that allows marketers to create deeper connections with their audience.


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