What Media Data Is Really Important for Marketers?
Watch the recording here
In a world in which privacy concerns are turning the tide on how the media industry uses data, it is time to take stock of what data we really need. What data is truly useful to track, optimize and measure marketer’s KPIs? How do attention metrics, brand safety and viewability data factor into all of this? This session will look to uncomplicate the complicated and get down to the essentials on what media data is really important for marketers.
Date: March 30, 2022
Pritika Hemmady, Business Director, APAC, DoubleVerify
Abhishek Grover, Head of Digital Marketing Group, Samsung South Asia and Oceana
Anny Huang, Head of Digital Business, Income
Prerna Singh Mehrotra, CEO, Media APAC, dentsu international
Moderator: Charlotte McEleny, Publisher, The Drum APAC
Reach out to Events@DoubleVerify.com if you have any questions.