Brand Safety and Suitability For CTV
The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV). This is a must-attend event to truly understand the opportunities and challenges of the ecosystem in Europe. Following on from the release of IAB Europe’s Guide to Brand Safety in CTV, the panel will discuss the latest technological advancements for ensuring brand-safe placements in CTV. They will also discuss how brand suitability can be applied to CTV campaigns, sharing best practices and examples.
Date: October 21, 2021
Time: 1:20 – 1:50PM CET
John Ross, Director, Product Strategy, DoubleVerify
Carla Lawrence, Head of Operations, Finecast
Janelle De Rivera, Director of Product Management, Moat Analytics (Oracle Advertising)
Moderator: Justin Adler-Swanberg, Director, Marketplace Quality, MediaMath
Reach out to Events@DoubleVerify.com to connect with us.