DV’s Authentic Brand Suitability Increased Scale and Efficiency for Global Auto Client

OMG UK partnered with DoubleVerify in order to ensure brand suitability while still creating value for a global automotive brand’s media campaign. By leveraging DV’s most advanced pre-bid solution, Authentic Brand Suitability, the auto brand saw nearly immediate media efficiencies — marked by a 29% increase in auction win-rates and a 24% increase in bids per spend.

Download our case study to learn more about how DV’s Authentic Brand Suitability outperformed our competitor’s pre-bid targeting solution and helped open up valuable scale to enable more wins at a lower cost for the brand.