DV’s Authentic Brand Suitability Helped Vodafone UK Improve Media Performance via Adform DSP

One of Vodafone UK’s KPIs is media block rate, a measure of how many impressions are deemed fraudulent and/or brand unsuitable in the campaign reporting. Download our case study to learn how DV’s Authentic Brand Suitability helped Vodafone UK improve workflow efficiency and reduce their block rate by 52% across their programmatic buys on Adform’s DSP.